I’m Laura to most and Laura Beth to some. Or, if you’re into initials, LB or LBK. I’ve been drawing and creating for as long as I can remember.
At age five, I was grounded from using a writing utensil for an entire week after drawing on my dollhouse (the interiors needed color, I thought).
I was introduced to graphic design in a high school “commercial art” class and fell in love at age 15. I went on to graduate from Illinois State University and took on an internship-turned-job with an agency as a graphic designer. A year later, I was offered a position at one of Chicago’s largest tourist destinations where I worked in various roles including marketing manager and brand/creative director for over 13 years. For the last five years, I’ve managed a team of eight creatives for a global company headquartered Chicago.
While established in the workforce as an artist, I returned to school to broaden my knowledge in the business field. I graduated with honors from St. Xavier University with a MBA in Marketing. A few years later, I completed a post-graduate certificate in advertising from Northwestern University.
My knowledge of creative, advertising and marketing is broad and continues to grow.
- Creative Direction
- Project Management
- Marketing Strategy & Communications
- Visual Design