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S&C Products on a Grid Illustration

This large format piece was created to inform customers and illustrate where S&C’s products fit onto the electrical grid. As Manager – Creative Services, I oversaw development of the concept, illustration freelancer selection, internal technical approvals and production of finished piece with the assigned designer.

S&C Website Redesign & CMS Integration

S&C upgraded it’s site to use a content management system which ties into Salesforce, Sharepoint and a translation provider. As the Manager – Creative Services, I was involved in the vendor selection, design oversight and launch in 2016. Following launch, I oversaw routine development upgrades to improve search and features, mobile responsiveness, A/B testing, content …

Navy Pier Redevelopment Campaign

As Navy Pier embarked on a multi-year redevelopment project (called the “Centennial Vision”) to update and redesign the property, the “Building Excitement” campaign informed would-be guests of changes to come. As the Marketing & Creative Manager, I lead the marketing campaign development and execution of print, digital, outdoor and social creative between the agency of …

Annual Giving Campaign

Each year, S&C holds a fundraising campaign throughout it’s US team members to give back to the communities in which they live and work. As the 2018 campaign’s chairman, I created the campaigns’ strategy, project plan and visuals. The five-week campaign raised nearly $500,000 (in team member contributions and company match) for local and national …

Running Event Marketing & Creative

As a member of the Chicago running community, LBK Design developed relationships with many local organizations to support marketing and creative including logo creation, print/signage and social media over a ten year period. Events included: F^3 Events Universal Sole Running Store Burgers & Beer 5K F^3 Lake Half Marathon Trail Challenge Series Race to Zero …