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Navy Pier Outdoor Electronic Signage

As part of Navy Pier’s redevelopment, the architect’s concept called for a set of outdoor totems to contain semi-permanent wayfinding signage along with a digital screen featuring directory and programming information. As Navy Pier’s Marketing & Creative Manager, I sourced digital signage vendors with heavy outdoor and all-climate experience to build specifications for the totems.

S&C Website Redesign & CMS Integration

S&C upgraded it’s site to use a content management system which ties into Salesforce, Sharepoint and a translation provider. As the Manager – Creative Services, I was involved in the vendor selection, design oversight and launch in 2016. Following launch, I oversaw routine development upgrades to improve search and features, mobile responsiveness, A/B testing, content …

Navy Pier Redevelopment Campaign

As Navy Pier embarked on a multi-year redevelopment project (called the “Centennial Vision”) to update and redesign the property, the “Building Excitement” campaign informed would-be guests of changes to come. As the Marketing & Creative Manager, I lead the marketing campaign development and execution of print, digital, outdoor and social creative between the agency of …

Running Event Marketing & Creative

As a member of the Chicago running community, LBK Design developed relationships with many local organizations to support marketing and creative including logo creation, print/signage and social media over a ten year period. Events included: F^3 Events Universal Sole Running Store Burgers & Beer 5K F^3 Lake Half Marathon Trail Challenge Series Race to Zero …