Portfolio of Laura Sarabia
Opening a hotel is tough work. Even tougher when you’re trying to open a hotel during a pandemic. The Director of Sales reached out to LBK Design for design support to develop print and digital content for promotions, event space sell sheets and a wedding package brochure.
S&C exhibits at DistribuTech each year. In preparation for the 2019 show, this sales enablement leave behind was created to help inform key takeaways for both the S&C sales force and end customers. As the Manager – Creative Services, I developed the concept, then designed this leave behind alongside Marketing leadership.
As Navy Pier’s Marketing & Creative Manager, I oversaw that all creative, from facilities to events, fell in line with the Navy Pier brand. Tall Ships Festival was no exception. I designed creative assets for the festival from 2010 – 2016 including rackcards, event guides, out of home (billboards, public transport), large format signage, print …
As the Marketing & Creative Manager, I was Navy Pier’s lead designer. Each spring, I updated the content and design of the visitor guide. This two sided piece was printed flat then roll folded into seven panels. A visitor guide was handed out to guests as they entered Navy Pier. Approximately 500,000 were distributed on-site …
This large format piece was created to inform customers and illustrate where S&C’s products fit onto the electrical grid. As Manager – Creative Services, I oversaw development of the concept, illustration freelancer selection, internal technical approvals and production of finished piece with the assigned designer.
As Navy Pier embarked on a multi-year redevelopment project (called the “Centennial Vision”) to update and redesign the property, the “Building Excitement” campaign informed would-be guests of changes to come. As the Marketing & Creative Manager, I lead the marketing campaign development and execution of print, digital, outdoor and social creative between the agency of …
Packaging Technology & Research needed a visual way to represent their expertise during client meetings. As the founder of LBK Design, I worked with the owner and marketing consultant to develop this leave behind.
As a member of the Chicago running community, LBK Design developed relationships with many local organizations to support marketing and creative including logo creation, print/signage, digital ads and social media over a ten year period. Events included: F^3 Events Universal Sole Running Store Burgers & Beer 5K F^3 Lake Half Marathon Trail Challenge Series Race …
With no former political experience, Amanda Koch ran for Will County Board and won a seat on the 12 member panel in 2018. Amanda worked with LBK Design to develop a logo for her campaign which resembled her military service, in addition to flyers, web graphics, signage and invites.
Hook Grip leveraged sell sheets and social media to introduce their product, a true innovation for the crossfit community, to market. LBK Design worked with Hook Grip to develop graphics and messaging to span print, Facebook and Instagram.
Brian reached out to LBK Design looking for concepts to develop his comedy and magic shows. The poster design was used in email marketing communications, print posters/flyers and on social to promote the series.