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Concept – LBK Design
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DistribuTech Insights Leave Behind

S&C exhibits at DistribuTech each year. In preparation for the 2019 show, this sales enablement leave behind was created to help inform key takeaways for both the S&C sales force and end customers. As the Manager – Creative Services, I developed the concept, then designed this leave behind alongside Marketing leadership.

S&C Corporate Responsibility Report

Each year, S&C releases a Corporate Responsibility Report sharing information with its community, vendors and other stakeholders. One challenge with the report historically is it was filled with stock photography, boring charts and lack of a theme. As S&C’s Manager – Creative Services I oversaw the development of concepts, bringing the theme and visuals together, …

Navy Pier Visitor Guide

As the Marketing & Creative Manager, I was Navy Pier’s lead designer. Each spring, I updated the content and design of the visitor guide. This two sided piece was printed flat then roll folded into seven panels. A visitor guide was handed out to guests as they entered Navy Pier. Approximately 500,000 were distributed on-site …

painful heels

Dr. Scholl’s Concept

While a student in Northwestern University’s Advertising for Creatives certificate program, we were assigned products and asked to build ad campaigns to work through copy and visuals. This project was a series of three which I set the photography, created the insole design and built out the concept.