Portfolio of Laura Sarabia
S&C exhibits at DistribuTech each year. In preparation for the 2019 show, this sales enablement leave behind was created to help inform key takeaways for both the S&C sales force and end customers. As the Manager – Creative Services, I developed the concept, then designed this leave behind alongside Marketing leadership.
Each year, S&C releases a Corporate Responsibility Report sharing information with its community, vendors and other stakeholders. One challenge with the report historically is it was filled with stock photography, boring charts and lack of a theme. As S&C’s Manager – Creative Services I oversaw the development of concepts, bringing the theme and visuals together, …
As the Marketing & Creative Manager, I was Navy Pier’s lead designer. Each spring, I updated the content and design of the visitor guide. This two sided piece was printed flat then roll folded into seven panels. A visitor guide was handed out to guests as they entered Navy Pier. Approximately 500,000 were distributed on-site …
Formatografia is the creative arm of photographer and brand builder, Eric Formato. When Eric was in the early stages of his creative career, LBK Design collaborated with him to develop his brand position, logo and digital strategy. Eric now works on projects around the world, but can often be found in his hometown of Chicago.
With no former political experience, Amanda Koch ran for Will County Board and won a seat on the 12 member panel in 2018. Amanda worked with LBK Design to develop a logo for her campaign which resembled her military service, in addition to flyers, web graphics, signage and invites.
While a student in Northwestern University’s Advertising for Creatives certificate program, we were assigned products and asked to build ad campaigns to work through copy and visuals. This project was a series of three which I set the photography, created the insole design and built out the concept.
Brian reached out to LBK Design looking for concepts to develop his comedy and magic shows. The poster design was used in email marketing communications, print posters/flyers and on social to promote the series.