Portfolio of Laura Sarabia
Opening a hotel is tough work. Even tougher when you’re trying to open a hotel during a pandemic. The Director of Sales reached out to LBK Design for design support to develop print and digital content for promotions, event space sell sheets and a wedding package brochure.
S&C exhibits at DistribuTech each year. In preparation for the 2019 show, this sales enablement leave behind was created to help inform key takeaways for both the S&C sales force and end customers. As the Manager – Creative Services, I developed the concept, then designed this leave behind alongside Marketing leadership.
S&C upgraded it’s site to use a content management system which ties into Salesforce, Sharepoint and a translation provider. As the Manager – Creative Services, I was involved in the vendor selection, design oversight and launch in 2016. Following launch, I oversaw routine development upgrades to improve search and features, mobile responsiveness, A/B testing, content …
As part of Navy Pier’s redevelopment, the architect’s concept called for a set of outdoor totems to contain semi-permanent wayfinding signage along with a digital screen featuring directory and programming information. As Navy Pier’s Marketing & Creative Manager, I sourced digital signage vendors with heavy outdoor and all-climate experience to build specifications for the totems.
As Navy Pier embarked on a multi-year redevelopment project (called the “Centennial Vision”) to update and redesign the property, the “Building Excitement” campaign informed would-be guests of changes to come. As the Marketing & Creative Manager, I lead the marketing campaign development and execution of print, digital, outdoor and social creative between the agency of …
As a member of the Chicago running community, LBK Design developed relationships with many local organizations to support marketing and creative including logo creation, print/signage, digital ads and social media over a ten year period. Events included: F^3 Events Universal Sole Running Store Burgers & Beer 5K F^3 Lake Half Marathon Trail Challenge Series Race …
America’s Dog is a quick service restaurant known for serving the famous Chicago hot dog and more. Kappy’s is a family restaurant that’s a staple in Morton Grove. As their graphic designer and social media manager, LBK Design created digital graphics, email marketing communications and wrote social media content to create brand awareness, share promotions, …
Hook Grip leveraged sell sheets and social media to introduce their product, a true innovation for the crossfit community, to market. LBK Design worked with Hook Grip to develop graphics and messaging to span print, Facebook and Instagram.