Following the announcement of it’s redevelopment plans, Navy Pier wanted to showcase the architect’s renderings at key locations throughout the facility. I developed the concept, consulted with trades to confirm size, weights and rigging, then oversaw the print production effort. This layout was suspended from the ceiling of the main indoor gathering space.

As Navy Pier forged ahead on their redevelopment, they were challenged to create excitement about a project that was just getting of the ground. Using a combination of architect’s renderings and existing photography, this ad was the first of many evolving versions to build excitement for the new Navy Pier.