One of Navy Pier’s longest standing events, Winter WonderFest transforms 150,000 square feet of convention space into a holiday wonderland. As Navy Pier’s Creative & Marketing Manager (and later as a consultant) I contributed to the development of each year’s event collateral across digital, print and out of home. 

A rackcard (pictured above) was developed in early fall to build excitement and early ticket sales for the year’s event and distributed across 300 Chicagoland hospitality locations, from hotels to rest stops.

A detailed activity guide and map (below) was handed out to each ticketholder.

Using CAD drawings of the event layout, created a simplified map for guest use using color coded numbers to designated types of activities for Navy Pier’s Winter WonderFest event.